Dipalli Bhatt is a visionary marketing leader with over 20 years of experience across B2B and D2C sectors with companies like Disney, TD Canada Trust to name a few. She was previously the Head of Marketing, Asset Management at AssetWorks Inc. and is set to join another conglomerate bringing AI and IoT products to market. She drives scalable growth through strategic product marketing, storytelling, and customer-centric innovation. A Forbes Communications Council member and Marketo Fearless 50 honoree, Dipalli is a passionate mentor and advocate for women in tech. She’s known for transforming complex tech into compelling narratives and building high-performing teams that drive commercial success.
Recently, in an exclusive interview with Digital First Magazine, Dipalli shared insights on the evolution of marketing and product marketing field in the next 5–10 years, the secret mantra behind her success, personal hobbies and interests, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
Hi Dipalli. What inspired you to pursue a career in marketing and product marketing?
I’ve always been drawn to the art of storytelling and the science of influence. Early in my career, I realized marketing wasn’t just about promotion—it was about shaping perception, driving growth, and creating meaningful value. Product marketing, in particular, lets me bridge the gap between innovation and impact, helping products find their voice in the market.
What do you love the most about your current role?
I thrive on connecting strategy with execution. In my current role, I get to craft go-to-market strategies that are both data-informed and customer-obsessed, while empowering teams to drive scalable growth. It’s incredibly fulfilling to turn complex ideas into clear narratives that move the needle commercially.
What do you think is the most pressing challenge facing marketers today?
Marketers are navigating a trust crisis in a noisy, AI-saturated world. Standing out requires authenticity, agility, and the ability to translate data into empathy. Balancing personalization with privacy and maintaining brand integrity amidst rapid change are challenges that keep us sharp.
How do you see the field of marketing and product marketing evolving in the next 5–10 years, and what skills do you think will be most in demand?
Marketing will become even more intertwined with technology, with AI and real-time data shaping hyper-personalized customer experiences. Product marketing will play a strategic role in aligning product innovation with market needs. The most in-demand skills will be systems thinking, storytelling with analytics, and the ability to orchestrate cross-functional collaboration at scale.
Congratulations on being recognized as one of “Canada’s Most Empowering Leaders Redefining Leadership in 2025”. Our readers would love to know the secret mantra behind your success.
Thank you—it’s truly humbling. My mantra has always been: lead with purpose, stay curious, and lift others as you rise. I believe in the compound impact of consistency, empathy, and building high-trust, high-performance teams.
How do you stay ahead of the curve in terms of emerging trends and technologies in marketing and product marketing?
I immerse myself in diverse ecosystems—whether it’s being part of councils like Forbes Communications, mentoring startups, or working closely with sales and product teams. I also experiment with new platforms, engage in peer learning, and never underestimate the power of listening—to customers, analysts, and even competitors.
What are some of your passions outside of work? What do you like to do in your time off?
Outside work, I’m energized by mentoring founders, supporting women-led ventures, and reading. I’m also a devoted mom, and you’ll often find me exploring new places, with a few books to read.
What is your favorite quote?
“Be fearless in the pursuit of what sets your soul on fire.” It reminds me to lean into discomfort, chase meaningful work, and never settle for safe.
What are your long-term career aspirations, and how do you see yourself evolving as a leader over the next five years?
Over the next five years, I see myself shaping the future of human-centered, AI-augmented marketing. I want to build category-leading brands, mentor the next wave of marketing leaders, and take on a CXO role where purpose, profit, and people intersect.
What advice would you give to aspiring marketers looking to make an impact on their industry?
Own your curiosity. Don’t just learn marketing—learn business, psychology, and technology. Find your voice, embrace failure as fuel, and never lose sight of the human behind the data. Impact isn’t made by following trends, but by setting them.