Dave Crolene is a seasoned data executive who unites technology, people, and strategy to deliver transformative business outcomes. As Vice President of Data, Analytics, and AI at EXL, he has guided the development of data management capabilities that empower hundreds of clients worldwide. With more than two decades of experience, David’s approach blends governance with innovation, ensuring solutions remain both actionable and sound. Drawing on a background that spans boutique consultancies and large enterprises, he champions a culture where human creativity and AI-driven intelligence converge, enabling organizations to navigate complexity and shape a more meaningful future.
Recently, in an exclusive interview with Digital First Magazine, Dave shared his professional trajectory, significant career milestone, personal role model, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
Hi Dave. What inspired you to pursue a career in technology, and what motivates you to continue innovating and leading in this field?
I’ve always been fascinated by how things work—taking apart gadgets as a kid and imagining new possibilities. Working with computers early on opened new doors, inspiring creative solutions. Over time, my perspective matured: instead of simply building great products, I began focusing on creating conditions where people can thrive and innovate together. I see technology as a bridge, connecting human insight with computational power. That synergy keeps me passionate because it not only unites us, but also sparks fresh ideas and encourages more strategic, ethical thinking. Ultimately, I believe in using technology to amplify human potential and shape a more thoughtful future.
What aspects of your current role bring you the most joy and fulfillment?
What energizes me is working at the intersection of strategy, collaboration, and meaningful impact for our clients. I love guiding the larger vision—envisioning where an organization can go with data and AI—and then connecting people across different functions to bring that vision to life. Seeing colleagues align around a shared direction, solve complex challenges, and achieve genuinely impactful results is incredibly rewarding. It’s about fostering a culture that values both innovation and human touch, ensuring every success feels like a shared achievement.
What role does data quality and governance play in AI initiatives, and how do you address data-related challenges?
Access to high-quality data—while ensuring compliance with emerging regulations—is top of mind for executives considering AI deployments. Data governance acts as the anchor, keeping AI initiatives ethical and effective without creating rigid barriers. I embrace a principle-driven approach that evolves with technology, balancing agility and integrity through robust metadata management, domain-specific intelligence, and close collaboration between technical and business teams. Data quality is equally critical, as poor inputs can derail AI outcomes, especially in external-facing scenarios. By establishing strong data observability capabilities and frameworks to maintain data quality, we ensure reliability.
Addressing data challenges calls for a principled approach that balances feasibility with tangible business value. By prioritizing initiatives tied to measurable outcomes and fostering close collaboration between business, IT, and external experts, we maintain agility and ensure alignment with both industry standards and organizational goals.
What skills and expertise do you believe are essential for data professionals to develop in the next 2-3 years?
In the next few years, success in data will hinge on adaptability and contextual understanding. Of course, you need technical depth—mastering modern architectures, AI frameworks, and more—but domain knowledge and empathy are equally critical. It’s not just about building pipelines or dashboards; it’s about understanding who benefits from the insights and why. Professionals who combine technical expertise with problem-solving skills, strong communication, and a genuine appreciation for business context will stand out. As tools evolve, those who grasp not only how to use them, but also why and for whom they’re used, will be at the forefront.
What has been your most career-defining moment that you are proud of?
Growing a small, four-person firm into a team of over 100, and ultimately integrating our data management capabilities into a NASDAQ-listed analytics and consulting company (EXL), was a defining milestone in my career. More than the scale or the acquisition itself, it was about building something meaningful with a team of talented, dedicated professionals who shared a common vision. That journey underscored the real power of collective effort—of people with diverse skills and backgrounds uniting to tackle problems that truly matter.
If you could have a one-hour meeting with someone famous who is alive, who would it be and why?
I’d sit down with Jim Carrey. His evolution from pure entertainment to exploring deeper artistic and philosophical dimensions resonates with anyone who continually reinvents themselves. In technology, as in art, staying relevant means challenging assumptions and embracing new perspectives. I’d love to understand how he balances creativity, authenticity, and purpose—qualities that can inspire more thoughtful, people-centered innovation.
Is there a particular person you are grateful for who helped get you to where you are?
My father’s encouragement and early exposure to computers sparked a lifelong curiosity. He was a bit of a renaissance man – shifting between roles at NASA, software development, online retail, and chiropractic – but he always kept the bigger picture in mind, striving to make a meaningful impact. By introducing me to technology early on and nurturing a scientific mindset, he showed me that big challenges are worth pursuing and that meaningful work often lies at the intersection of creativity and rigor. His influence shaped my belief that technology isn’t just a set of tools, but a means to create a better world guided by insight and compassion.
How do you keep your mind healthy and stay resilient? And how do you motivate your team?
I’m a big believer in clearing out mental clutter—playing guitar to unwind, making time for exercise, getting proper sleep, and embracing quiet moments to reset. These habits help me approach challenges with a fresh perspective. When it comes to motivating others, openness and authenticity matter most. People appreciate understanding what’s really going on, and when your team sees that you value their ideas, celebrate their contributions, and support their growth, they show up at their best. It’s about leading by example, through both actions and attitude.
Where do you see yourself in the next 5 years?
In five years, I see myself immersed in projects that leverage AI and data to drive tangible, positive change. Whether collaborating with diverse teams, guiding forward-thinking strategies, working closely with industry leaders, or tackling tough data challenges behind the scenes, I’ll be joining forces with peers across borders and disciplines to define what’s next. I still enjoy sharing ideas; maybe that’s on a stage, leading hands-on brainstorming sessions, or advising growing organizations. Ultimately, it’s about being part of something meaningful, applying both intellect and empathy to help shape our collective future.
What message or advice would you give to aspiring professionals who are interested in pursuing a career in tech?
Stay curious, learn a little bit about finance, adapt to change, and keep your sense of humor. The technology landscape never stops shifting, so embrace the ride—and remember, it’s the people who truly make the difference.