Yakup Özkardes-Cheung is Founder and CEO of Content AI Tools and author of the book: Content AI: Save time, money and 10X your marketing impact with AI. Yakup worked for different media companies before he became a content manager and started leveraging his own time with AI tools. The idea of Content AI Tools was born when he realized that there is no other publication that focuses on this niche.
What is AI-Powered Content Marketing & How Does It Work?
AI-Powered Content Marketing is the use of artificial intelligence and machine learning to create content that is more relevant, engaging and personalized. It is based on natural language processing (NLP) and deep learning AI technology to generate content in a more efficient way.
AI-powered content marketing can be used to automate repetitive tasks, such as creating blog posts or social media posts. By leveraging AI-powered content marketing, businesses can increase their efficiency and effectiveness in creating personalized content for their customers. This will help them stay competitive in today’s digital world.
Exploring the Benefits of Using AI to Optimize Your Content Marketing Strategy
Content marketing is an essential part of any successful brand’s marketing strategy. However, it can be time consuming and expensive to create content that resonates with your target audience. AI-powered content creation tools are becoming increasingly popular as a way to optimize your content marketing strategy and save you time and money. With these tools, you can easily create high-quality, engaging content that is tailored to your specific audience. AI-powered content creation tools can also help you analyze the performance of your campaigns so that you can make data-driven decisions about how to improve them.
ChatGPT – A New Way How We Produce Text
ChatGPT is an AI tool that is changing the way we produce text. It uses natural language processing and natural language generation to generate text that reads like it was written by a human. ChatGPT can be used for a variety of use cases, from generating customer service responses to creating content for websites and blogs. With its advanced artificial intelligence capabilities, ChatGPT can help copywriters save time by automatically generating content ideas and providing feedback on existing content.
How Does ChatGPT Work?
The technology that is used to create the content by ChatGPT is called GPT-3 (Generative Pre-trained Transformer 3), which is an advanced natural language processing (NLP) technology that uses deep learning algorithms to generate human-like text. GPT-3 is a major advancement in the field of AI, as it can generate highly accurate and human-like text without any human input. This technology has been used to create ChatGPT, a chatbot that uses GPT-3 to understand and respond to user queries in natural language. ChatGPT is able to understand complex semantic searches and provide relevant answers quickly and accurately. With the help of GPT-3, ChatGPT can be used as an effective tool for customer service agents, helping them save time and improve customer experience.
A Simple Framework to Use ChatGPT
Ask yourself the following question:
What Kind of Content Do I Already Create?
If your answer is: Blog article, newsletter, social media captions, than you can use ChatGPT for content creation. But always see the results as your first draft and not as your final content piece.
Understanding Limitations of GPT-3 & ChatGPT Technology
While these technologies have enabled us to generate content at scale, it is important to understand their limitations.
The accuracy of GPT-3 and ChatGPT depends on the quality of data fed into them. If the data is biased or incorrect, then the generated content will also be inaccurate. Moreover, fact checking is necessary after generating the content in order to ensure accuracy and consistency.
In addition, GPT-3 and ChatGPT can only generate basic content that requires minimal editing. More complex tasks such as creative writing are still beyond their capabilities. Therefore, it is important to understand these limitations before using these technologies for automated content generation.
How to Start?
The best way to start using AI is testing some tools and create content for yourself. Here are some tools that I can recommend:
- Rytr: This was the first writing assistant that I used and continue to use. It’s helpful for social media captions. Rytr has a 5K character free trial and starts at $9 a month for upgraded services.
- You Write offers a free month trial. It’s $15 a month after that. You can produce social media posts and choose the audience that you want to communicate. It offers only five tones (neutral, friendly, professional, witty, and persuasive).
- Content Forge focuses on longer content. With a $29 monthly fee, it will produce 20K words or 100K characters for you. In the seven-day free trial, it will produce up to 1K words so you can see if it is a good fit.
There is also a website where I from time to time find new GPT-3 tools for free which is called Appsumo. It is worth visiting this page and checking lifetime deals that you can purchase – which will save you a lot of money in the long term.
Conclusion: Start Today but Don’t Overestimate the Power of AI
AI is a powerful tool that can help us in many ways. It can automate mundane tasks, increase efficiency, and free up human resources to focus on more creative tasks. However, it is important to remember that AI should not be seen as a replacement for people but rather as an aid in their work.
When it comes to copywriting and content creation, AI tools can be used to speed up the process and generate ideas quickly. However, the success of these tools depends on how well they are trained and how well people use them. Therefore, it is essential that we focus on training people who will use these tools and giving them the possibility to make the most out of them.
In conclusion, AI is here to help us, but we should not overestimate its power or underestimate our own capabilities. Start using AI today but always keep in mind that human creativity and emotions are still needed for successful copywriting projects.