Takeaways from “Start-up Marketing”
Rishi Sharma comes with over 20 years of marketing experience and is responsible for strengthening Zolo’s external and internal brand communication along with developing an overarching brand strategy for new vertical launches. An integrated Marketing specialist, Digital Evangelist with...
How Has Strategies in Digital Marketing Changed in Recent Times
Nandita Sood is a seasoned professional in marketing communications and general management. With 20+ years of experience, in building brands/marketing strategies in India and overseas in senior management roles under her belt she today leads KERTUS, a boutique marketing...
The Components that Make a Digital Marketing Campaign Successful
Subramaniam holds a Bachelor’s Degree in Physics and Computer Science from Mumbai University and a couple of Master’s Degrees – one in International Business & Strategy from Indian Institute of Foreign Trade (IIFT) Delhi and the second in Marketing...
Factors to Remember when Marketing Digitally
Sushma Singhvi is a Social Activist and founder of the Gunjan Foundation. She is a true environmentalist and social worker. From her younger days, she had a strong desire to provide a platform to underprivileged children so that they...
Marketeers Need to Keep these things in Mind While Planning New Marketing Campaigns
Shiraz Khan, the Founder Director of Spicetree Design Agency (SDA) Pvt. Ltd, and an ingenious professional with a rich blend of experience and expertise. Shiraz formed the venture in 2004; prior to this, he was the Vice President of...
Personalized Content is the Future of Digital Marketing
A science student who went on to study Shakespeare, a software developer who studied advertising, living a lifelong love story with communication and its strategic arts. Ambika is a thoroughbred marketing professional and a 1st generation entrepreneur with an...
How do We Use Design as a Tool to Affect the Bigger Picture and Reach a Larger Audience?
Hetal Ajmera has always had a penchant for creativity. Her career spans years and her rolodex consists of household names such as Fevicol, Orange (Vodafone), Cadbury, DeBeers, Shoppers Stop and Times of India. Incidentally, she realised this pull towards...
Elements of a Successful Digital Marketing Campaign
Hamza Chhatrisa is an industrious alumnus of Rizvi Institute of Management Studies & Research, an esteemed institution in the Mumbai University circles. He graduated with a Master’s degree in Management Studies and soon curated a unique, impressive mix of...
Digital Marketing Techniques Every Service-Based Industry Should Use
Yasin Hamidani is the Co-founder & Director of Media Care Brand Solutions, an integrated marketing agency that focuses on helping small and medium-sized businesses, start-ups & brands to achieve their marketing and sales goal. He comes with an experience...
How Companies are Reaching Out to Customers Digitally
Rahul Goyal is the co-founder of Realatte, one of the leading real estate digital marketing companies in India, which has helped more than 100+ top Real Estate brands in India achieve digital expansion goal. Previously, he held a leadership...
How has the COVID-19 Pandemic Affected the Digital Marketing and Public Relation Sector
Navel Nazareth who is currently 25 years old, was always passionate about writing and wanted to build a career around the same. As he was pursuing Bachelors in Mass Media, starting a career as an intern for a renowned...
Mastering Digital Marketing with Translation and Localization
Raghav Kansal is the CEO of ET Medialabs, a company that specializes in performance-driven Online Advertising (Facebook Ads, Search Ads, Display ads etc) & analytics. He also works directly with many companies as a Consultant to help them with...
Digital Marketing in Healthcare: A Deep Dive into the New Normal
Aman Gupta is the Co-founder of D Yellow Elephant (a digital and creative agency) who has spent over two decades working in communications across the Asia-Pacific region with crisis management, government affairs & advocacy, and stakeholder engagement as key...
Can a Business Survive without Digital Marketing in 2021?
Geeta Singh – Founder and Director of one of the leading Image Consultancy in Delhi, TYC Communication – has a story that could easily become a best-selling novel. She envisioned and incorporated TYC Communication as a proprietorship firm in...
How Audio Platforms Such As Podcast Are Upping The Digital Marketing Engagement Game
Harish Patel is one of the co-founders of Logicloop, a leading digital solutions company in India which have helped 100+ brands to scale exponentially through data-driven strategies and high-impact digital solutions. Prior to this, he co-founded the successful start-up...
How Social Media Marketing Has Become a Business Necessity
Himanshu Arya, a banker turned into an entrepreneur, is a pleasant example of ‘Where there is a will there is a way’. Himanshu always dreamt of building something of his own, he decided to move away from a cosy...
Digital Advertising: A New Era in the Advertisement Industry
Nikhil Sharda has proficiency in creative as well as digital communication and holds 17 years of experience in the industry. During his career, he has worked with companies like Frog Ideas and AdGlobal 360. During his stint there he...
What Brands Need to Know while Riding the Wave of Meme Marketing
Rahul Gandhi, the Co-Founder of Option Designs – a purpose driven agency, comes with 15+ years of experience, giving him a deep understanding of the industry. Being overwhelmed with the zeal to serve the clients, Mr. Gandhi unleashes his...
Digital Marketing Trends to Watch Out For
A design enthusiast who appreciates impactful minimalism. In the process of reimagining spaces and varied aspects of design through her experience, Sana is a believer in the accessibility of design as an essential element. Amidst the age of...
Silently, Making A Loud Statement: Stealth Marketing
Mr. Sahil Chopra is the Founder & CEO of iCubesWire, a digital marketing solutions company, which helps brands, acquire and retain clients through web, mobile, email, video, rich media, and more. He is a young entrepreneur with a vision...
Why is Digital Marketing Hard to Ignore?
Did you know that in 2021, we have around 4.66 billion active internet users worldwide? This is where I started my research on Digital Marketing. As I browsed through more and more pages reading about Digital Marketing, I was...