Brian Kursar is the Group Vice President of Digital Technology and Chief Technology and Data Officer at Toyota Motor North America (TMNA) and Chief Technology Officer at Toyota Connected North America (TCNA). He also serves on the TCNA board. Since joining Toyota in 2002, Kursar has driven global digital transformation, technology modernization, and data-driven initiatives. His contributions include delivering Toyota’s first big data platform and AI mobility services. After a stint at AT&T/Warner Bros as VP of Data Strategy, Kursar returned to Toyota, leading innovation in telematics, data science, Enterprise AI, and global mobility platforms, contributing to multiple patents in connected technologies.
Recently, in an exclusive interview with Digital First Magazine, Brian shared his professional trajectory, insights on the role of data and technology in the automotive industry over the next decade, significant career milestone, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
Hi Brian. Please tell us about your background and areas of expertise.
I love technology since I was a child and have had the privilege of diving deep into digital technology, data strategy, and AI, these past two decades. Years ago, as an aspiring Data Scientist, I used to sit up all night dreaming about the ways data and analytics could unlock value for our Business. Somehow along the way, I found my way to having leveraged that curiosity to lead teams to drive digital transformation, always leveraging a “data-first” perspective. I’ve been fortunate enough to have led various initiatives delivering ad-tech and connected vehicle peta-scale big data platforms, AI mobility services, and innovative solutions in both automotive and entertainment industries.
What do you love the most about your current role?
What excites me most about my current role is the opportunity to drive innovation that shapes the future of mobility. Leading digital transformation at a global scale and integrating cutting-edge technologies to enhance customer experiences is incredibly fulfilling. I also enjoy fostering a data-driven culture and collaborating with some of the brightest minds across Toyota to bring next-generation technologies to life.
How do you see the role of data and technology evolving in the automotive industry over the next 5-10 years?
Data and technology will continue to be game-changers in the automotive industry, particularly in the areas of connected vehicles, autonomous driving, and mobility-as-a-service. AI, cloud platforms, and advanced analytics will drive personalized customer experiences, predictive maintenance, and improved vehicle safety. As vehicles become more connected, data will fuel real-time insights and services, transforming not just the way we drive but how we view mobility as a whole. We aspire to develop new methods of In-Vehicle Intelligence to make our cars smarter and ultimately an expert on itself.
What has been your most career-defining moment that you are proud of?
One of my proudest career moments was creating the first Toyota Global Hackathon. Bringing together groups from all over the world to compete on ideas to take Toyota to the next level has been such a fulfilling experience. Having the honor of being able to do it each year and see the annual Swarm Hackathon continue to grow is an honor that makes me proud to work at a company that supports my crazy ideas. This year was the 6th annual event that brought over 42 groups together from all across the Globe.
If you could have a one-hour meeting with someone famous who is alive, who would it be and why?
I would choose to meet with Sam Altman, CEO of OpenAI. His vision for the future of artificial intelligence and its integration into everyday life is incredibly fascinating. AI is already transforming industries, and having a conversation with someone who is at the forefront of these advancements would offer invaluable insights into how we can harness AI for mobility, safety, and innovation in the automotive industry. Discussing how to approach responsible AI development with the need for balancing innovation with safety, is something I would love to explore with him.
Is there a particular person you are grateful for who helped get you to where you are?
I’m deeply grateful to my mentors at Toyota and Warner Bros. – Zack Hicks, Vicky Colf, Holly Walters, Justin Herz, and Susan Cheng who encouraged me to think beyond traditional boundaries and embrace the challenges of digital transformation. Their guidance and trust in my abilities have been instrumental in shaping my career.
How do you keep your mind healthy and stay resilient? And how do you motivate your team?
I prioritize staying balanced by focusing on personal well-being and continuously learning. I motivate my team by fostering an environment where innovation thrives, encouraging open communication, and celebrating wins, both big and small. Empowering the team to take ownership and take risks is key to maintaining resilience and engagement.
Where do you see yourself in the next 5 years?
In the next five years, I see myself continuing to lead the charge in digital transformation, both within Toyota and the broader automotive industry. I’m passionate about exploring new ways to integrate AI and data-driven technologies to further enhance mobility solutions globally.
What advice would you give to other organizations looking to drive digital transformation and leverage data for business success?
My advice is to cultivate a data-driven culture from the ground up. Start by identifying key business challenges that data can solve and ensure that leadership is aligned on the importance of digital transformation. Invest in the right talent and technology, but more importantly, be prepared to iterate and evolve. Transformation is a journey, not a one-time project, and it requires both vision and adaptability to succeed.