Erez Sverdlov is a senior executive with over 30 years of experience in the global telecommunications and technology industry. Currently leading Nokia’s software business in Europe, he is a pragmatic leader with a strong track record in customer management, strategic business development, and the delivery and support of technology-based solutions.
In an exclusive interview with Digital First Magazine, Erez shared insights on the role of technology in addressing some of the world’s most pressing challenges such as climate change and social inequality, personal hobbies and interests, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
What drives your passion for the telecommunications/technology industry, and how have you seen it evolve over your 30-year career?
I am privileged enough to work in an industry that can impact how innovations drive sustainable development and digitalisation.
When I started, it was all about copper wires and dial tones. But even then, I was excited about connecting people, breaking down barriers and bringing the world closer together. That fundamental drive hasn’t changed, even as technology has gone through radical transformations.
Over the past 30 years, I’ve seen the industry evolve from analogue to digital, from fixed lines to mobile, and now to the incredible possibilities of 5G and beyond. Each step has been a leap forward, opening up new ways to communicate, learn, work, and play.
What truly excites me is the potential of technology to solve some of the world’s biggest challenges. We’re talking about connecting remote communities, empowering education, enabling healthcare breakthroughs, and even tackling climate change. That’s the kind of impact that makes me proud to be a part of the telecommunications industry.
What do you love the most about your current role?
I am responsible for Nokia’s software business in Europe, and I enjoy the fast-paced, dynamic environment of the European market. I’m particularly drawn to the challenge of building strong relationships with customers and understanding their unique needs. Seeing how our solutions can empower them to achieve their goals and make a real difference in their businesses and communities is incredibly satisfying.
I love the dynamic interplay of technological advancements and evolving customer expectations and how it defines the telecom industry landscape in Europe.
What role do you believe technology can play in addressing some of the world’s most pressing challenges, such as climate change or social inequality?
Technology has a crucial role in tackling the world’s biggest challenges, and that’s one of the reasons I’m so passionate about working at Nokia. I truly believe that we’re not just building networks, we’re building a better future.
Take climate change. Technology can play a pivotal role here in helping industries become more efficient and sustainable. At Nokia, we’re developing energy-efficient solutions for our networks and working with our customers to help them reduce their carbon footprint. It’s about using our expertise to make a real difference.
And when it comes to social inequality, technology can be a powerful tool for inclusion. We can use networks to connect people in remote areas, provide access to education and healthcare, and empower communities to build a better future. It’s about using technology to bridge the digital divide and create a more equitable world.
How do you approach leadership, and what qualities do you believe are essential for effective leadership in the tech industry?
For me, leadership isn’t about wielding power but empowering others. This where I’m truly aligned with Nokia’s collaborative and open approach. Leadership is about fostering a culture where everyone feels valued, heard, and empowered to contribute their best. I believe in the power of collaboration and always look for ways to learn and grow.
Who has been a significant influence or mentor in your career, and how have they helped shape your professional journey?
I’ve been fortunate to have several mentors, each contributing to my professional journey in different ways.
My colleagues and managers have taught me the importance of taking initiative, thinking strategically, and building strong relationships. This continuous learning and improvement has helped me develop my skills and confidence and ultimately led me to my current position.
I believe my professional journey is testament to the power of collaboration and the importance of learning from those around you.
What are some of your passions outside of work? What do you like to do in your time off?
I’m a big sports fan, and I love the competitive spirit. It’s not just about winning, though. It’s about pushing yourself to the next level, overcoming challenges, and learning from every experience. Whether watching a game, playing with friends, or even just following my favourite teams, it’s a great way to unwind and recharge.
I also love to travel with my family. We’ve been fortunate enough to explore some amazing places, and it’s always inspiring to experience new cultures, meet new people, and learn about different ways of life. It’s a great way to broaden your horizons and gain a new perspective.
I’m also always looking for new ways to challenge myself and learn new things. Whether it’s a new language, a new skill, or a new hobby, I believe it’s important to keep growing and evolving.
Which technology are you investing in now to prepare for the future?
At Nokia, we are committed to developing sustainable technologies and solutions, reducing our environmental footprint, and promoting circular economy principles. This includes investing in energy-efficient network infrastructure, promoting recycled materials, and developing solutions for smart cities and industries.
Our main strategic focus is to prepare for the future, emphasising driving innovation and growth in key areas. We support this focus by actively researching and developing 6G technologies and investing in cloud-native solutions for our network infrastructure and next-generation fibre access, integrating AI and ML into our products and services to enhance network performance.
What are your long-term career aspirations, and how do you see yourself evolving as a leader over the next five years?
My long-term career aspirations are deeply intertwined with the telecom industry. I am passionate about driving innovation and growth, particularly in the areas of cloud-native solutions, 5G and 6G and AI/ML. I believe these technologies hold immense potential to transform industries and improve lives, and I want to be at the forefront of this transformation.
What advice would you give to individuals looking to break into the telecommunications/technology industry?
I find the tech industry fascinating, and I’m glad to see new talent coming in. As it is getting more and more popular among young people, I would suggest newcomers focus on four major things.
First, build a strong foundation. Focus on STEM fields, gain hands-on experience with technologies like networking and cloud computing, and stay updated on the latest trends.
Second, don’t underestimate the power of soft skills. Communication, problem-solving, and teamwork is crucial for success in a collaborative industry.
Third, get out there and build a network! Attend industry events, connect with professionals, and contribute to open-source projects.
Finally, find your passion and never stop learning. The tech world is constantly evolving, so embrace challenges and stay curious. You can make a real impact in this dynamic field with hard work and dedication.