Shawn Moye, CEO and Founder of The Moye Group

At the age of sixteen, brimming with excitement, Shawn Moye had a lightbulb moment that would shape his entire career. He invented a product but soon faced the cold reality of limited funds. Did he give up? No. Instead, he turned to the library, devoured books on patents, and used that knowledge to file a provisional patent. This clever move bought him a year to test his idea before making a more substantial financial commitment. That year of learning and adjusting paid off. Today, Shawn’s invention is patented, manufactured, and has caught the eye of several licensing companies. Shawn’s journey from a teenage inventor to the CEO and Founder of The Moye Group is a testament to resilience and innovation.

With 18 years in operations and Kaizen training under his belt, Shawn has honed his skills in problem-solving and business acumen. He understands that to truly meet a customer’s needs, one must first grasp what they want and then deliver it—an insight gained through relentless Customer Discovery efforts. “The first job is to give the customer not just what they want but what they didn’t know they needed,” says Shawn. His dedication to high standards and quality shines through every aspect of his work. At The Moye Group, he is committed to producing top-notch youth sports training products, utilizing technology to enhance traditional methods, and addressing the evolving needs of consumers and entrepreneurs alike. Shawn’s goal is clear: To leave a legacy for his family and make a global impact by offering superior sports training products. He’s not just focused on selling; he’s passionate about empowering youth and improving their training experiences worldwide.

So, whether you’re a seasoned business leader or just starting, Shawn’s story is a powerful reminder that with determination, creativity, and a bit of resourcefulness, you can turn challenges into opportunities. As Shawn puts it, “Making adjustments, not excuses, is the key to progress.” Embrace this mindset, and who knows where your journey might take you.

The Story Behind The Smart Sports Trainer.

Shawn’s journey from a passionate parent to an innovator in sports training began with a simple yet profound challenge: ensuring his son received consistent and effective practice. Shawn’s deep involvement in sports—coaching his son and witnessing the highs and lows of athletic development— drove him to create something meaningful.

When Shawn’s son first showed an interest in sports, Shawn knew the importance of consistent training, but maintaining that consistency came with a cost. “I faced a tough choice: work long hours to avoid sporadic training sessions or be there for my son’s practice and risk falling behind on bills,” Shawn recalls. This juggling act left him with an urgent question: how could he offer his son the best training without compromising his family’s financial stability? Seeing the inconsistent performances and the impact on his son’s confidence, Shawn was frustrated by the lack of scientific tracking tools available. “It was all guesswork,” he explains, “and that was affecting his mental skills and overall motivation. Determined to find a solution, Shawn invented The Smart Sports Trainer. This tool was designed to help young athletes like his son develop consistent training habits and the mental toughness needed for success in sports like basketball and golf.

The Smart Sports Trainer is a wearable device that leverages advanced technology to monitor performance trends and provide real-time feedback. “It’s about creating muscle memory and refining skills,” Shawn explains. “The technology tracks 20+ important key performance indicators (KPIs) and offers personalized guidance to help athletes improve their accuracy, technique, speed, and endurance. I’ve built new sports training hardware and software from the ground up creating a new form of training.”  Consistent training is more mental than physical straightness in young athletes’ muscle memory and neuro-pathways. This sports training band is worn on the wrist and is powered by 20+ motion data points. Shawn adds, “Our tracking adapts to your unique training style delivering real-time data and visual progress, immediate feedback improvements based on science, and adapts to each athlete that transforms every session into measurable progress and achievable goals needed to succeed in sports like basketball and golf.” Immediate feedback and stored data tracking are crucial for athletes to refine their motions effectively, rather than relying on delayed analysis. This better ensures that the best version of the athlete shows up for every game. This is a tool built solely to train, learn, and grow with the user rather than spending additional money on expensive accessories or cameras.

One of the significant challenges Shawn faced was finding the right partners to bring his vision to life. “I collaborated with a toy designer to develop the first version of the product. We had a contract, but he loved the idea so much that he wanted to renegotiate and be named on the patent,” Shawn shares. “I had to decline, but it highlighted an important lesson: always protect yourself and your ideas throughout the entire process.” Another was addressing the 6.8 million young athletes; this is how many young potential athletes are left on the sideline today. With little to no metrics or consistent training, progress is lost in the dark. The athlete works hard but lacks feedback and so talent fades. There is also a high cost to pay for sports training. Imagine a world where anyone has to miss out on sports training simply because it’s too expensive. For many, the dream of consistent practice and improvement is hindered by cost and the lack of reliable tracking methods. It can lead to a decline in mental skills such as attitude, motivation, goals, and self-talk, as well as increased anxiety, among other issues. A survey of over 13,000 adolescent athletes across the country revealed that nearly 40% reported experiencing moderate to severe levels of anxiety and/or depression. Shawn, who has experienced this firsthand, understands the frustration that comes with inconsistent training and performance. As a parent, Shawn faced the same challenges.

He wanted his son to have a competitive edge but struggled with the inconsistency in training sessions. “I noticed my son’s performance fluctuating wildly,” Shawn recalls. “One game he’d be on fire, the next, he’d struggle. This inconsistency not only affected his performance but also his confidence and mental state.” The problem was clear: the lack of scientific tracking and reliable feedback makes it difficult for athletes, parents, and coaches to understand what performance issues to address with the athlete. This guesswork often led to increased frustration and undermined the athlete’s motivation. “Being consistent in your golf swing or basketball shooting form doesn’t guarantee every shot will go in,” Shawn explains. “But it means you’re doing your best, and that consistency is key to improvement.” Shawn’s goal was to create a solution that would help young athletes maintain that crucial consistency while also building confidence and mental resilience. The Smart Sports Trainer is a tangible solution to the challenges he wanted to face head-on. It offers real-time feedback and detailed metrics, allowing athletes to track their progress accurately. “The Smart Sports Trainer accelerates skill development by shortening the learning curve,” Shawn says. “It builds confidence, endurance, and composure, ensuring that the best version of an athlete shows up for every game.” This innovative tool helps athletes become instinctive in their movements, making their form second nature. As athletes progress, the increased speed and precision become essential for higher levels of competition. The repetition and consistency in training strengthen neural pathways associated with muscle memory. This helps build confidence, endurance, composure, and trust in their skills.

As a result, the athlete will be more comfortable and at ease before, during, and after the game, knowing they have done their best. Consistent form will become second nature, increasing speed, which is crucial as they progress in their sport. As the athlete continues to see progress, they will develop a positive attitude and high self-motivation. Sports is a universal language, and the success stories from the Olympics show how countries once considered underdogs have risen to prominence. Shawn believes everyone deserves a chance to succeed in sports. “I want to give every athlete the opportunity to reach their full potential,” he says. “With the Smart Sports Trainer, we’re breaking down barriers and making consistent, high-quality training accessible to all.”

From Feedback to Innovation Building The Smart Sports Trainer was not a solo journey for Shawn; it was a collaborative effort shaped by the voices of athletes, coaches, and parents. Shawn didn’t just create a product; he developed it through real-world feedback and countless hours of practical use. The Smart Sports Trainer has been tested extensively— through training camps, thousands of workout hours, and over 200 interviews. Shawn’s approach was simple but effective: listen to the users. “From the feedback we’ve gathered, a poor game performance often drives athletes to practice harder,” Shawn notes. “Returning to foundational training can turn setbacks into comebacks.” The faster the sport, the more important it is for techniques to become second nature. This is where The Smart Sports Trainer shines. It’s designed to keep athletes competitive by ensuring that their training is both solid and repetitive. “The value is in the knowledge and the continuous improvement,” Shawn explains. “We’re always looking for ways to help athletes train smarter and perform better.” Coach Michael Huntington, who used the Smart Sports Trainer with his middle school boys’ team, shared some compelling feedback.

“The first day showed us a lot about the young men’s technique. Elbows were out, and shots were off,” Coach Huntington recounts. “After just a week, their shooting accuracy improved from 56% to 83%. The product helped four young men enhance their shooting effectiveness.” This kind of feedback underscores a recurring theme: practice makes perfect. Many athletes, from the ones Shawn consulted, echo the sentiment that consistent practice is key. “The good people train when no one is watching,” Shawn adds. “Our product supports this by offering real-time feedback to refine form and mechanics, building confidence, trust, and composure.”

The Smart Sports Trainer has proven to be particularly popular among younger athletes. Shawn noticed that while older kids (12 and up) were also interested, younger users seemed to engage with it more eagerly. “Older kids often want to use it during workouts, but it’s the younger ones who really get excited about the feedback,” he says. “The immediate, real-time insights help them improve their skills more effectively.” Shawn’s journey from the initial concept to a product that resonates with its users has been a learning experience. “I shifted from assuming what people wanted to truly listen to them,” he reflects. “Customer Discovery showed me there’s a clear market for our product.” Looking ahead, Shawn plans to expand The Smart Sports Trainer’s reach. “We’re aiming to branch out into other sports and develop products for more advanced players,” he reveals. His commitment to evolving the product and meeting the needs of athletes at all levels is driving him forward. By staying attuned to the needs of his users, Shawn Moye ensures that The Smart Sports Trainer continues to be a valuable tool for athletes striving to reach their full potential.

 

For More Info: https://e-sportstrainer.com/

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