A visionary in his ideas, Paras Lohani is the Founder and CEO of B2B Sales Arrow. A staunch believer of ‘Actions should speak Louder than Words’, Paras is stimulating the rapid growth and preserving the core of this organization. B2B Sales Arrow is a research-based digital technology organization that believes in nurturing business with passion. The company has specialization in end-to-end Virtual Events, Live Streaming, and Media Production, Bespoke Market Research and Analysis, Deep Database Research, and Lead Generation.
As organizations around the world ramp up plans for resuming in-person B2B events in the post-Covid phase many assumptions about the existence of Virtual Events emerge.
While virtual events became the sole option for in-person events during the epidemic, their broad appeal and future relevance can be attributed to the enormous benefits they provide to organizations, audiences, and global sponsors. Virtual Events have been an important part of the organization’s growth plan, in addition to being a simple solution to the pandemic.
We’ll look at some of the characteristics that keep Virtual Events relevant even when in-person meetings have resumed:
Virtual Events Scale Up To Metaverse
Metaverse’s virtual ecosystem aims to deliver real-life experiences to the digital realm, which is based on 3-dimensional spaces, AI avatars, VR, and AR. Metaverse creates a feeling of physical and social presence, allowing guests to smoothly explore the event platform, hear speaker sessions, and immediately interact and network with other attendees.
Virtual conferences, events, corporate training, and simulations can all be used in a completely customizable Metaverse space. Through browser-based accessibility on computers, mobile phones, and tablets, brands may discover new ways to communicate with a global audience in 3-dimensional worlds.
Hybrid Events Are Quickly Adopted
Hybrid events benefit from enhanced marketability and branding due to their large-scale audience, which attracts a greater number of international sponsorships. According to a Marklectic survey from 2021, 71% of companies with 5000+ employees want to make use of the hybrid model’s dual benefits of connecting local in-person meetings with a worldwide virtual audience. The hybrid event model’s built-in virtual component allows marketers to create a reusable content marketing plan. Marketers build post-event on-demand offers, which include a combination of sales collateral and high-value gated assets like e-books, videos, and B2B marketing coaching sessions, to boost prospect’s engagement and generate leads who could become future clients.
Benefits of Virtual Events are Unparalleled
Higher attendee engagement, a larger number of registrations, and a greater ROI are the top three perks that boost the marketability of Virtual Events, according to Kaltura’s “The State of Virtual Events 2022” global survey.
The digital revolution overcomes geographical and logistical limitations to bring in well-known speakers, international celeb guests, and a broad global audience, all of whom contribute to higher levels of engagement and great networking possibilities for attendees. The time and travel savings are a major appeal for higher registrations and worldwide sponsorship commitments, which are critical to maximizing event ROI.
Invest in an event that is less risky
Because pandemic insurance for physical business events is either unavailable or too expensive, event organizers risk losing their whole investment if a Covid-19 or other unforeseen circumstances arise.
The virtual event model allows businesses to protect their investments against events that are beyond their direct control, such as pandemics, political upheaval, terrorism, communal riots, and so on. In the event that the in-person portion of the event is canceled, the organizers can fall back on the default virtual event element without any last-minute stress.
The events business has made the move from in-person to digital, according to both organizers and attendees. The advantages of Virtual Events are valued by 94 percent of organizations interested in conducting online activities in 2022, with 48 percent wanting to organize more Virtual Events the following year. According to Kaltura studies, 75% of attendees are enthusiastic about the organizers’ objective and want to attend online events and virtual meetings even after in-person activities have resumed.
Conclusion
Businesses throughout were forced to embrace Virtual and Online Events as an alternate and quick solution to the worldwide health catastrophe when the Covid-19 epidemic broke out. The online events, on the other hand, have made a substantial contribution to redefining the organizations’ B2B marketing approach, with many benefits. Furthermore, the digitalization of events is playing an increasingly important role in strengthening the emerging hybrid event model, which is getting a lot of attention among event organizers, worldwide audiences, and foreign sponsors. Furthermore, Virtual Events has effectively established itself as a reputable resource, thanks to the new-age technology ecosystem of Metaverse, which attempts to take the events sector by storm. As a result, even with the restoration of in-person events, the online phenomena of events will most certainly have a significant impact on the marketing environment of the events business.